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This web site artifexfinishing.com states the following, "We provide Premium quality finishing services." We noticed that the website stated " For Wood, Metal, Plastic and Most Other Surfaces." It also said " Latin noun - meaning Artisan, Master craftsman, Skilled or Creative. It, your customers love. Finishing is the LAST thing done And the FIRST thing your client sees! Nothing can. Our On-Site Refurbishing of existing wood moldings and fine wood works uses a proprietary process." The header had commercial millwork finishing as the highest ranking optimized keyword. It is followed by artifex custom finishing, polyester finish, and pre finished trim which isn't as ranked as highly as commercial millwork finishing. The next words artifexfinishing.com used was prefinished moulding. prefinished wood trim was included but could not be understood by web engines.